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Generative AI

Business Video Call

GenAI is changing rapidly every department.  If you're not already using AI, you're almost certainly spending too much across your entire P&L.  MBA has experience deploying AI for real-world uses cases that save you money and improve outcomes for customers, and internal teams.  

Explore common use-cases for GenAI below:

  • Customer acquisition efficiency:
    The CAC ratio (i.e. cost to acquire $1 of ARR and Annual Gross Margin).  We want you to be in the business of paying $2 to get $1 a year in revenue and $0.90 a year in gross margin, and keep and grow that customer over time.
  • Long-term value: 
    LTV:CAC ratio (using gross margin and a maximum 5-year lifespan).  We deliberately cap the lifetime to what we call "long term" (5 years) to avoid the cognitive distortions that low logo churn (or negative dollar churn) can create on this metric.  
  • Retention & upsell:
    Gross logo churn, net dollar churn (which we can help you make negative).  We want to back businesses whose customers love them, stick with them, and spend more with them over time.
  • Profitability:
     It doesn't matter how great your top-of-funnel is, or your user experience, if you can't deliver your product with sustainable profitability.  We think gross-margin per customer is the best metric to shine a light on this.

Let's Talk

No matter where you are in your AI journey, we're interested in helping you think about AI the right way for your business.  AI is a transformative technology, but it also needs tailoring to your business context.  Let's chat about it.

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