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Artificial Intelligence

Generative AI is rapidly changing every function. 
If you're not leveraging AI, you're almost certainly spending more and moving slower than your competitors.  MBA has experience deploying AI for real-world uses cases that save you money and improve outcomes for customers and internal teams.  


AI that Moves the Needle

The AI revolution isn't just another tech wave—it's fundamentally reshaping how businesses operate, with projections showing a $15.7 trillion contribution to the global economy by 2030. From automating routine tasks to reimagining entire business models, AI's potential touches every aspect of your organization. With 77% of companies already aadopting AI technologies, the question isn't whether to transform, but how to lead the transformation effectively. Marketing teams can generate campaigns and analyze customer behavior. Operations can optimize workflows and predict maintenance needs. Finance can automate reporting and detect anomalies. Legal can review contracts. HR can streamline recruitment. If the possibilities seem endless, that's because they are—that's the challenge facing every business leader. Explore our playbooks and recipes for these use-cases below.

Beyond Surface-Level AI

When everything can be enhanced by AI, where do you start? Many businesses default to tactical responses: letting each department experiment independently, following competitors' moves, or waiting for the technology to mature. But with 90% of leading organizations investing in AI for competitive advantage, these approaches risk missing strategic opportunities while competitors build insurmountable leads.

 

The key isn't just implementing AI—it's identifying which initiatives will truly transform your business. Drawing on our deep experience in business transformation and innovation, we help you move beyond scattered experiments to develop a coherent strategy that delivers lasting competitive advantage.

Your Goals, Our Focus

We apply proven transformation principles to help you:

  • Identify high-impact opportunities that align with your strategic objectives

  • Develop practical roadmaps that sequence initiatives for maximum business value

  • Make informed decisions about technology investments and implementation approaches

  • Build internal capabilities for sustained innovation

  • Navigate change management and adoption challenges

Our Partnership Approach

Discover & Assess

  • We immerse ourselves in your business, understanding core processes, pain points, and opportunities through the lens of both operators and customers

  • Our assessment covers current capabilities, market opportunities, and potential quick wins

  • We help evaluate and select appropriate tools, platforms, and partners

Design & Validate

  • Using structured innovation techniques, we identify transformative opportunities that could reshape your operations and customer experience

  • We help you look beyond obvious solutions to find opportunities for genuine competitive advantage

  • Quick experiments and prototypes help us test assumptions and build confidence before major investments

Scale & Sustain

  • We guide the systematic scaling of successful initiatives across the org

  • We support implementation and integration, ensuring solutions work within your existing processes

  • We focus on building internal capabilities and establishing governance frameworks for sustainable results.  This capability uplift will deliver results for you long after our engagement ends

Your Goals, Our Focus

Our strength lies in transforming businesses through periods of rapid technological change. We bring decades of experience in operational excellence, innovation, and successful digital transformations. With businesses seeing 40% productivity gains through AI implementation, we don't just recommend solutions—we work alongside you to implement them successfully.

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We Deliver:
 

  • Pragmatic strategies focused on measurable business impact

  • Expertise in business transformation and innovation

  • Hands-on execution support through every phase

  • Clear focus on sustainable capability building

  • Proven methodologies for managing change and adoption

AI-use-cases

AI Playbooks & Recipes

  • Customer acquisition efficiency:
    The CAC ratio (i.e. cost to acquire $1 of ARR and Annual Gross Margin).  We want you to be in the business of paying $2 to get $1 a year in revenue and $0.90 a year in gross margin, and keep and grow that customer over time.
  • Long-term value: 
    LTV:CAC ratio (using gross margin and a maximum 5-year lifespan).  We deliberately cap the lifetime to what we call "long term" (5 years) to avoid the cognitive distortions that low logo churn (or negative dollar churn) can create on this metric.  
  • Retention & upsell:
    Gross logo churn, net dollar churn (which we can help you make negative).  We want to back businesses whose customers love them, stick with them, and spend more with them over time.
  • Profitability:
     It doesn't matter how great your top-of-funnel is, or your user experience, if you can't deliver your product with sustainable profitability.  We think gross-margin per customer is the best metric to shine a light on this.

We are seeing similar patterns across the businesses we work with.  Below you'll find some practical AI use-cases that can drive ROI in your business over a short time-horizon.

OTHER AREAS

Let's Create Something Exceptional

No matter where you are in your AI journey, we're interested in helping you think about AI the right way for your business.  AI is a transformative technology, but it also needs tailoring to your business context.  Let's chat about it.

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